Just a quick note on a mini-milestone. After much wrinkling of brows and a couple of false starts, I think I finally have a name for my new business that might stick – “MoVerve”.
Does it strike the right tone? Does it avoid sounding unduly staid or unduly casual? Can it carry a marketed brand? Is it memorable? Is it easy to say? Does it look good on paper? Is it available as a .com? (NB, although these questions have been horribly practical to me over the last month, they are rhetorical to you!)
Honestly, I found choosing a good name really hard. In fact, I’m not going to claim for myself that I have succeeded, but I’m reasonably content. I found the notes provided by Igor fascinating. I also see why an industry exists to serve the problem of finding names.
More business items looming on my task list include logo and website designs, which should spruce up these pages nicely over the next few weeks…
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